This site is maintained by a student of e-Business and Innovation at Lancaster University. The blog was ideated to analyse how digital media can be used to optimise marketing strategy. The contents  are strictly for academic purposes, in order to complete a module in e-Marketing; to analyse how social media engagements can boost the performance of products and services.

Disclaimer: The opinions are mine, and are strictly for academic purposes; they bear no resemblance to the official position of the University.